Meet Federica Ceresa, the Head of Faculty at Purple Lemonade. With over 18 years of experience, Federica has honed her craft in marketing by working with Fortune 500 giants such as Mars, Pfizer, Johnson & Johnson, and Diageo,. She founded two startups and is a trusted consultant for startups and established brands, including Lego, Colgate-Palmolive, GSK, Unilever, and Dr Oetker.

Federica's expertise is not only recognized in the corporate world. As a prolific trainer, she has enriched the marketing acumen of over 7,000 CPG marketers globally. She has a passion for developing innovative tools and frameworks and sharing the marketing secrets she acquired throughout her illustrious career.

Equipped with a qualification in Sustainability Marketing from Harvard University, Federica also holds credentials as a PROSCI change management practitioner and NLP practitioner. In 2022, she was appointed a business mentor for Help to Grow, a UK Government-backed management program for entrepreneurs, attesting to her knack for nurturing business growth.

As the Head of Faculty at Purple Lemonade, Federica ensures that our programs deliver both theoretical knowledge and practical, hands-on insights. Her mission is to empower startups with the tools and strategies they need to thrive in a competitive business landscape.

Meet Chad Fahlberg, our General Manager. Equipped with a robust background in hedge funds, consulting, and entrepreneurship, Chad's visionary leadership drives our growth and fortifies our strategic partnerships.

His steadfast commitment to innovation and excellence shapes Purple Lemonade into a transformative learning hub for startups. Guided by his entrepreneurial spirit, Chad's ultimate mission is to supercharge your startup's journey to success.