Federica Ceresa brings over 18 years of expertise in corporate training, leadership development, self-discovery, and change management to her role as Chief Experience Curator at Purple Lemonade. She’s worked with global giants like Mars, Pfizer, Johnson & Johnson, and Diageo, helping teams redefine their purpose, vision, and values to fuel long-term growth.

Federica is all about creating learning experiences that aren’t just informative—they’re transformative. With her deep understanding of corporate learning, she’s empowered over 7,000 professionals worldwide with programs that skip the theory and dive straight into practical, real-world solutions. Whether it’s navigating tricky leadership challenges or building team resilience, her programs leave a lasting mark.

As a certified PROSCI change management practitioner, Federica designs custom tools and frameworks that unlock the full potential of teams. She blends strategic thinking with actionable insights, ensuring participants walk away with clear steps they can use immediately to make a real difference.

At Purple Lemonade, Federica’s mission is to shake up corporate training. She’s not just here to teach—she’s here to transform. Her approach is all about aligning leadership with purpose, creating high-performance teams, and delivering training experiences that are as engaging as they are impactful.

Chad combines executive-level expertise with a passion for stress management, making him the ideal partner for leaders and teams in high-pressure environments. As Chief Growth & Resilience Facilitator at Purple Lemonade, Chad helps organizations transform challenges into opportunities for growth.

With years of experience in hedge funds, consulting, and trading floors, Chad understands the demands of high-stakes decision-making. His ability to remain calm and focused under pressure has been key to his success in fast-paced sectors where performance is critical.

A certified breathwork and stress management facilitator, Chad empowers leaders and teams with practical tools to build resilience, sharpen decision-making, and maintain energy in even the most demanding situations. His approach transforms stress into a strategic advantage, allowing professionals to thrive when the pressure is on.

A lifelong student of leadership, Chad views leadership as a journey of continuous growth. His dedication to learning drives his passion for helping others lead with confidence, embracing the challenges of leadership as opportunities for personal and professional development.

At Purple Lemonade, Chad’s expertise is central to our mission of delivering transformative growth experiences. His unique blend of executive insight and stress-management techniques enables leaders and teams in high-risk industries to excel, no matter the challenges they face.